The UK’s 2035 Vision for Financial Services: Policy, Reform, and Opportunity

8 days ago

In her Mansion House speech, Chancellor Rachel Reeves outlined the new direction for the UK’s financial sector. The government signalled a shift toward more risk-tolerant regulation, designed to support innovation and competitiveness.

The Chancellor also released the Leeds Reforms and with it, a very ambitious objective: make the UK the number one global destination for financial services by 2035. Delivery will focus on three core pillars:

  • Unlocking investment capital through both institutional and retail, by making investment services more accessible to savers and for businesses to access funding.

  • Simplifying regulation to accelerate licensing timetables, reduce reporting obligations, and adapt alongside innovation.

  • Promoting innovation through policy designed to support through the full lifecycle of a financial services firm, and a dedicated concierge service to aid international investors.

What’s changing: headline regulatory reforms

The Mansion House announcements were accompanied by a wide-ranging set of reforms and policy papers. Here are the most notable shifts:

Retail investment reform

  • Banks will be allowed to notify savers of specific investment opportunities, based on financial assets.

  • The FCA will incentivise ISA savings users to move their assets into more productive investments through their “Targeted Support Regime”, set to go live in Spring of 2026.

  • Long-Term Asset Funds (LTAFs) will now be eligible for Stocks & Shares ISAs, widening access to growth-oriented assets.

  • A national advertising campaign will promote investing with major financial institutions.

Regulatory simplification

  • The Senior Managers & Certification Regime will be streamlined, reducing compliance costs and complexity.

  • A review of the Financial Ombudsman Service (FOS) will bring its operations into closer alignment with FCA rules and address concerns raised by the consumers and businesses.

  • The application of Consumer Duty to wholesale firms is under review, addressing concerns about regulatory overreach.

  • More broadly, red tape will be cut across onboarding, authorisations, and operational oversight.

Capital & competitiveness

  • The Minimum Requirement for Own Funds and Eligible Liabilities (MRE)L thresholds will be raised, freeing up billions in capital for banks to lend and invest.

  • The Basel 3.1 implementation will be staged to protect UK competitiveness, particularly in investment banking.

  • Ring-fencing rules will be reviewed to better balance financial stability with economic growth.

Fintech & innovation

  • A concierge service for international investment firms will be established within the Office for Investment.

  • Firms will benefit from a single regulator point of contact during scale-up.

  • The British Business Bank’s lending capacity has been increased to £25.6bn to support growth-stage companies.

  • Talent will be cultivated through initiatives such as the TechFirst PhD programme and a Global Talent Taskforce.

What these changes signal

The Mansion House and Leeds Reforms are a direct response to long-standing challenges raised by the financial services sector. It sets out the UK’s regulatory approach to financial innovation over the coming decade.

Licensing delays are being tackled head-on

One of the clearest signals is the government’s intention to legislate statutory deadlines for regulatory authorisations. The current licensing process creates delays and uncertainty for start-ups looking to access funding rounds. Through the “L-plate licence” model, start-ups will be allowed to operate under limited conditions while progressing through full authorisation. For scaling firms, this would remove critical blockers in go-to-market timelines.

The Regulatory Environment – Cross-Cutting Reforms consultation further supports these ideas, as it outlines:

  • Faster application triaging and clearer eligibility tests

  • Greater use of automated processes to reduce case-by-case burden

  • Improved transparency around application progress and regulator communication

A dedicated scale-up unit for high-growth fintechs

The FCA and PRA will launch a new scale-up unit, offering dedicated regulatory support for fast growing fintechs. The unit would help address the issues fintechs face when moving on from a sandbox and losing access to support.

The Financial Services Growth and Competitiveness Strategy also proposes:

  • Closer coordination across FCA teams engaging with a single firm

  • More consistent supervision models for firms growing beyond initial licence scope

  • Onboarding pathways tailored for global fintechs entering the UK market

Smarter compliance, not just lighter

Reforms to the Senior Managers & Certification Regime (SMCR) and the Financial Ombudsman Services (FOS) will also have a deep impact for both startups and scale-ups:

  • The SM&CR reforms reduce the number of roles requiring FCA approval and shorten the timeline for approval decisions, crucial for lean teams hiring senior talent quickly.

  • The FOS consultation proposes a reset of its role, narrowing its interpretation to more clearly align with FCA rulebooks. This brings predictability back to dispute resolution, a major concern for VCs and legal teams managing firm reputation risk.

Regulatory clarity leads to commercial opportunity

The Mansion House reforms represent a structural shift in how the UK government engages with financial services firms, ushering in a more dynamic, growth-oriented environment.  At Braithwate, we see this as a strategic opportunity.

We recognise the immense potential of the UK financial market, and this is why we developed FintechXpndr (FXp), in collaboration with HM, our Singapore-based partners. FXp is specifically designed for fintechs aiming to expand into new jurisdictions. This evolving regulatory shift could unlock faster expansion, deeper capital access, and a stronger foothold in one of the world’s most ambitious financial hubs.

Get in touch to discover how FXp can support your licensing journey and accelerate your UK expansion.